Zagster Brings Bike Sharing to Gainesville

GAINESVILLE, Fla. (May 6, 2016) — The City of Gainesville and Zagster, Inc. today launched Go Gainesville, an innovative bike-sharing program designed to give the city’s residents and visitors an easy, accessible and fun way to get around Gatorville. The program includes 16 cruiser bikes available at two locations for Zagster members to check out for on-demand, local trips. Riders join the program by signing up for annual or monthly passes. Rides for pass holders are free for the first hour, and then three dollars per hour after that.

Gainesville Mayor Lauren Poe and other city officials will officially debut the program at a special ribbon cutting ceremony to be held at 5 p.m. in Bo Diddley Plaza during the city’s first “Free Fridays” concert of the season. The event is part of Gainesville’s broader kickoff for National Bike Month.

Unlike other programs in which riders must drop off bikes at designated stations for every stop, Zagster’s programs give users the freedom to ride as long as they want, wherever they want. And because Zagster manages all aspects of its programs — from bikes and technology, to maintenance and marketing — Zagster partners can create and deploy scalable bike-share systems that best suit their communities.

“Go Gainesville is further proof that bike sharing is a practical and powerful tool for cities of all sizes,” said Timothy Ericson, Zagster co-founder and CEO. “With Bike Month getting underway, now is the perfect time to get this program rolling — and to get more people riding bikes.”

Riding Gainesville’s bike share is easy. Bikes can be found via the free Zagster Mobile App — available for iPhone and Android — or online at Each bike has a unique number which riders enter into the app to obtain a single-use code to open the lockbox on the back of the bike. (Alternatively, riders can obtain unlock codes via text message.) A key, stored inside and tethered to the lockbox, allows the bike to be locked and unlocked throughout a ride. After the rider returns the bike to a designated Zagster bike station, the rental ends and the bike is available for the next person to enjoy.

Go Gainesville features the Zagster 8, an award-winning bike known for its practical design, comfortable ride, and easy handling. The bike includes a spacious basket that’s perfect for carrying groceries, takeout or personal belongings. And because rider safety is a priority, every bike includes automatic lights, a bell and full reflectors.

About Zagster Founded in 2007 and headquartered in Cambridge, Mass., Zagster is the largest and fastest-growing bike share provider in the United States. Zagster works directly with over 130 communities across North America to make scalable bike-sharing programs available in areas where traditional bike share providers can't reach. The company’s goal: To make the bike the most loved form of transportation.

More information about Zagster and its programs can be found at

About Gainesville Gainesville was incorporated in 1869. Gainesville is the largest city and county seat of Alachua County. It serves as the cultural, educational and commercial center for the north central Florida region. Gainesville is home to Florida's largest and oldest university, and is one of the state's centers of education, medicine, cultural events and athletics. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville's numerous parks, museums and lakes provide entertainment to thousands of visitors.

Media Contact for Gainesville Bob Woods, Communications Manager 352-393-8627,

Media contact for Zagster John Williams, Scoville PR for Zagster 206-625-0075,

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