SALEM, Mass. (October 4, 2017) — As more than half a million people flock to Salem for the annual month-long Haunted Happenings Festival, the City of Salem and Zagster are temporarily expanding the bike share program in the city by 50 percent — including the addition of four custom-built “Wicked Bikes” costumed to complement the celebration.
The seasonally apt Wicked Bikes feature a deep black cauldron on the front, the business end of a broomstick on the rear rack, wood grain graphics, decorative spoke covers and motion-activated lights on the wheels. The Wicked Bikes will headline the Haunted Happenings Grand Parade tomorrow night (Thursday, October 5, at 6:30 p.m.) with Mayor Kim Driscoll leading the way.
“What better way to experience all the Haunted Happenings in Salem than on two wheels, zipping from event to event, filling the cauldron with goodies from our great retailers, and grabbing a bite at our awesome bakeries, restaurants and bars,” said Mayor Kim Driscoll. “We know that traffic can be wicked challenging, so adding more bikes to our fleet is one way we hope to make it easier for everyone to get around during the month.”
Arguably the Halloween Capital of the World, Salem features dozens of events, concerts, parades, tours and other fun experiences throughout the month of October. This year’s festival will be the first since the launch of the Zagster bike share program, and the city and Zagster are boosting the number of bikes in anticipation of increased demand. The expansion raises the total number of bikes in the program to 54 for the month of October.
For those seeking to be speedy and spooky, the Wicked Bikes will make their debut on Thursday, October 5. Throughout the month, riders who use the hashtag #wickedbikes on selfies with the bikes will receive $3 in ride credits – and double credit if they are in costume. In addition, on the last two Saturdays of the month (October 21 and 28) between 1-4 p.m., Zagster representatives will dole out free candy to all trick-or-treaters who stop by the Blaney Street / Salem Ferry station.
“We wanted to not only support the city in its efforts to make it easier to get around, but also to be part of the incredible creativity and atmosphere of Haunted Happenings,” said Timothy Ericson, co-founder and CEO of Zagster. “Our Wicked Bikes will be wicked fun to ride, and we hope they will become part of the pageantry for years to come.”
A map of Zagster stations and more information about the bike share is available at http://bike.zagster.com/salem/
Founded in 2007 and headquartered in Cambridge, Mass., Zagster is the largest and fastest-growing bike-share provider in the United States. Zagster operates more than 200 bike share programs in 35 states across North America and specializes in making bike sharing available in areas where traditional bike share providers can't reach. Unlike other programs in which riders must drop off bikes at designated stations for every stop, Zagster’s programs give users the freedom to ride as long as they want, wherever they want. And because Zagster manages all aspects of its programs — from bikes and technology, to maintenance and marketing — Zagster partners can create and deploy scalable bike-share systems that best suit their needs and work within their budgets.
More information about Zagster and its programs can be found at www.zagster.com
Media contact for Zagster
Jon Terbush, Zagster communications manager