Pace Brings Equity to Dockless Bike Sharing with Pace Pledge

With accessible bikes, discounts for students and low-income riders, and support for those without smartphones or credit cards, Pace is now for everyone

Boston, MA -- May 31, 2018 -- Pace, the nationwide dockless bike sharing service for smart cities and colleges, today introduced Pace Pledge, its promise and program to make Pace accessible and equitable to ensure everyone can ride. With Pace Pledge, Pace is committed to bring the best in modern, dockless bike sharing to everyone in the communities it serves, including people with low incomes, without credit cards, with old or no smartphones, and with physical challenges that may make it harder to use bike sharing.

“Since our founding, we’ve pioneered equitable bike sharing through our accessible bikes program and text-based rentals for non-smartphone users,” said Tim Ericson, Chief Executive Officer for Pace’s parent, Zagster. “Now, with Pace Pledge, we’re significantly expanding and enhancing our equity offerings to ensure anyone who wants to ride Pace can ride.”

Pace Pledge features a number of new solutions and programs designed to bring Pace to everyone, regardless of their income, physical abilities, or mobile technology. Riders, city officials, and local businesses can learn more about Pace Pledge at

The set of Pace Pledge features announced today includes:

EBT Discount: EBT members can now ride Pace at a significant discount to ensure those with lower incomes have full access to dockless bike share -- one of the most affordable ways to travel. Valid EBT members can now subscribe to Pace and take unlimited 60 minute trips for just $5 a month -- a discount of more than 80%. Full instructions on how to subscribe to Pace with an EBT membership are here.

Student Discount: Students (18+) are now eligible for a 50% discount on the Pace subscription plan, making it easy and affordable to zip across campus with bike share. To get the discount, students simply download the Pace app and enter a valid .edu email address during the sign up process.

Ride with Cash: Pace now works with several retail-based providers to allow riders to load cash onto cards in stores, and then convert the cash into Pace credits. Riders can find instructions for how to pay with cash here.

Text-to-Pace: Riders without smartphones can now use SMS to unlock a Pace bike, ride, and end their trips. All they need to do is create a Pace account on the website and add a balance with a linked credit card or cash. Text-to-Pace is currently available in Chicago and Austin, and will be coming to additional markets throughout 2018.

Accessible Bikes: Pace is rounding out its fleet of award-winning Pace cruisers with a family of accessible bikes for people who may need a different kind of ride. Pace accessible bikes include a tricycle for those who need a little extra stability; a side-by-side bike so those with visual or cognitive impairment can ride with a friend; and a hand-cycle for those with lower body disabilities. Pace Accessible Bikes will debut in Rochester this summer.

Pace is leading the explosive dockless mobility market with its pioneering lock-to technology and Zagster's proven ability to operate more than 250+ bike share programs across the U.S. Now live in Chicago, Austin, and seven markets altogether, Pace provides all the benefits of dockless bike sharing with none of the drawbacks, like bike litter, theft and damage. Ridership is accelerating across all Pace markets, and now with Pace Pledge, even more riders will have the chance to find their Pace.

To join Pace, riders simply download the free Pace bike share app, available in the App Store or Google Play. Riders find available bikes and parking locations in the app, and can unlock bikes at the touch of a button to get rolling in seconds.


About Pace

Pace is the nationwide dockless bike sharing service for smart cities and universities that offers all the benefits of dockless bike sharing, with none of the drawbacks. Powered by Zagster — the U.S. leader in bike sharing, with more than 250 bike shares across 35 states — Pace features a first-of-its-kind bike sharing model that blends predictability and flexibility for riders while preserving order and safety for communities. Pace’s lock-to technology ensures bikes are always secured to fixed objects when not in use, while a mix of intelligently placed bike share parking, plus the freedom of being able to lock Pace bikes to public racks, enables point-to-point travel while ensuring riders can reliably add bike sharing to their daily transit mix.

More information about Pace can be found at

About Zagster

Founded in 2007, and headquartered in Boston, Mass., Zagster operates more than 200 bike shares across 35 states. Zagster pioneered the smart bike platform that enabled bike sharing to flourish in communities of all types and sizes nationwide. The company’s goal: To make the bike the most loved form of transportation in every community.

 More information about Zagster and its programs can be found at

Media Contact

Danielle Toboni, Pace public relations,, 617.945.1915

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