City of Salem to Launch New Salem Bike Share

SALEM, Mass. (May 16, 2017) — The City of Salem and Zagster, Inc., with the support of Blue Cross Blue Shield of Massachusetts and Salem State University, are proud to announce the launch of the Zagster-Salem Bike Share on Tuesday, May 16, 2017.

This new “on-demand” bike share, operated and managed by Zagster, Inc., will provide Salem residents, workers and visitors with an affordable and healthy way to get around the city.

“I am very excited to launch the new Salem Bike Share program, in partnership with Zagster, our supporting sponsors, and our Bicycle Advisory Committee,” said Salem Mayor Kim Driscoll. “This new initiative represents a considerable step forward in encouraging mode shift in local transportation and in providing an easily accessible and well managed bicycle riding option that connects multiple points throughout our city. Bike sharing can provide a critical ‘last mile’ connection for transit users and align directly with our ongoing commitment to increase bicycle-friendly infrastructure city-wide. Not only do we hope it will encourage residents, commuters, and visitors to get out of their cars and onto bikes, but it is reflective of our nationally-recognized complete streets policy.”

The Salem Bike Share will launch with 18 cruiser bikes available across three stations initially – Federal Street/MBTA, Front Street/Derby Square, and Blaney Street/Salem Ferry. Additional stations will be added to the bike share network this summer, including at Salem State University along the Salem Bike Path, at the Salem Willows, and at other locations still to be determined.

“Salem State University is pleased to partner with the city on this important initiative,” said Salem State University President Patricia Maguire Meservey. “Programs like Zagster are a benefit to our community in that they promote both a healthy lifestyle as well as greater environmental sustainability. This partnership is a wonderful step forward to our joint commitment to a healthy Salem community.”

“Blue Cross is thrilled to partner with the City of Salem in launching its bike-share program,” said Jeff Bellows, VP Corporate Citizenship & Public Affairs, Blue Cross Blue Shield of Massachusetts. “Salem’s residents, commuters, and visitors will now have a fun and convenient alternative for getting around town and taking in the city’s rich history and attractions. We’re passionate about promoting healthy living and bike shares are a proven transportation alternative encouraging active lifestyles and clean environments. We see this as a major win.”

Offering connections with other forms of transit, including the MBTA multi-modal station and Salem Ferry, the Salem Bike Share promises to both ease commutes to work and offer a fun recreational activity for residents and visitors.

Unlike big-city bike shares where riders must drop off bikes at designated stations for every stop, Zagster bikes have a built-in bike lock which allows users to ride the bike as long as they want and stop wherever they want along the way. Bikes only need to return to a Zagster-Salem station at the end of a ride.

Using the Zagster-Salem Bike Share is easy. Bikes are accessible at any station via the Zagster Mobile App – available for iPhone and Android – or online at Zagster.com/Salem. Step 1: Use the Zagster app to unlock a bike at a station. Step 2: Enjoy your ride! Step 3: When you are ready to end your trip, bring the bike back to any Zagster station and press the lock button to end the ride.

Salem’s bike share features the Zagster 8, an award-winning bike known for its practical design, comfortable riding, and easy handling. The bike includes a spacious front basket that’s perfect for carrying shopping bags or personal belongings. As rider safety is a priority, every bike includes automatic lights, a bell, and full reflectors. Riders must be 18 years or older. Please obey traffic laws, wear a helmet, and be a safe rider.

The City of Salem, Zagster, and current sponsors will unveil the bike share at a kickoff ceremony to be held Tuesday, May 16th at 1:00pm at the Front Street/Derby Square station. The event will include a ceremonial ribbon cutting, remarks from Salem Mayor Kimberley Driscoll and representatives from Zagster, Blue Cross Blue Shield Massachusetts, and Salem State University, as well as a Zagster-Salem bike ride.

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Zagster-Salem Bike Share Sponsors
The City of Salem is proud to launch the Zagster-Salem Bike Share with the generous support of Blue Cross Blue Shield of Massachusetts and Salem State University, which will allow the City of Salem to add three stations and 18 more bicycles to the bike share network this summer. Organizations or businesses interested in sponsoring or co-sponsoring a station or other sponsorship opportunities, can contact Matt Smith, Director of Traffic and Parking for the City of Salem at msmith@salem.com.

About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for hundreds of employers and thousands of members in Western Massachusetts. We are committed to working with others in a spirit of shared responsibility to make quality health care affordable, and to always put our members first. We have been committed to the community since our founding in 1937, and our corporate citizenship is focused on promoting Healthy Living – including healthy eating, healthy active lifestyles, and healthy environments.

About Salem State University
Salem State University, established in 1854, is a comprehensive, public institution of higher learning located approximately 15 miles north of Boston, Massachusetts. One of the largest state universities in the Commonwealth, Salem State enrolls over 9,000 undergraduate and graduate students. It offers 32 undergraduate programs and graduate programs that offer degrees in 24 fields. The university also has a continuing education division that offers both credit and non-credit programs. Known for the academic strength of its faculty, Salem State was named a Top Producer of U.S. Fulbright Scholars in 2011 and for the 2016-2017 academic year. The university is designated a Military Friendly School by G.I. Jobs, a Top College and University by Military Advanced Education, and a Best for Vets College by Military Times. In 2015 and 2016, Salem State was recognized as one of the top 100 women-led businesses in Massachusetts by the Commonwealth Institute and Boston Globe

About Zagster
Cambridge, MA based Zagster is the leading provider of private and public-private bike-sharing systems in the United States, operating more than 150 programs in more than 30 states. Its efficient business model allows the company to successfully deploy in multiple markets, including cities, suburbs, universities, commercial campuses, and residential properties. Zagster investors include Edison Partners, LaunchCapital; Fontinalis Partners; Clean Energy Venture Group; LaunchPad Venture Group; Otter Consulting; and several leading Boston-area angel investors. Zagster’s goal is to make biking the most loved form of transportation. More information about Zagster and its programs can be found at  www.zagster.com

Media contact for Zagster
Jon Terbush, Zagster communications manager
617.681.4914, jterbush@zagster.com


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