Director, Market Management
I’m Keli, a colleague of Tim Ericson (who usually writes the weekly micro-mobility newsletter). From this week forward, Tim and I will be alternating weeks. Tim will continue to share news about the micro-mobility space, while I will update you on micro-mobility programs and events across the US. Tim will be back next week, and I’ll be back the week after.
My focus will be on news from our amazing community partners. You can expect to hear about program launches, relaunches, and expansions, as well as upcoming events involving our many community programs, and even the occasional news story from the week in micro-mobility. I hope you’ll enjoy hearing from our community partners as much as I do!
Program Launches or Expansions
Rochester, NY. We’re proud to be launching our 3rd year of programming in Rochester this week. We continue to drive innovation-based transportation solutions for this great city, collaborating with Mayor Lovely Warren and her staff. As this news article explains, “nearly 17,000 users took approximately 54,000 trips on the Pace bicycles in 2018. That was nearly twice as many riders from the system’s first year of operation in 2017.” Our plan is to keep ride sharing growing in Rochester!
Salem, MA. We’re adding 30 more bikes and 6 new docking stations to our existing, now-relaunched Salem program (also in its 3rd year). As Mayor Kim Driscoll said in a recent news article: “celebrate the start of spring by welcoming back Salem's Zagster bike program. Having logged nearly 10,000 rides in its first two seasons, our partnership with Blue Cross Blue Shield of Massachusetts and Salem State University has helped us build a successful system . . . an expanded system will be an even more viable means of getting around Salem." We’re proud to continue working with Mayor Driscoll and her staff, and all our great sponsors in historic Salem.
Manchester, NH. We’re back riding again in the Granite State’s largest city, offering rides to the city’s over 100,000 residents. See our Manchester program website for more details. Members of our market management team visited Manchester recently to discuss bike sharing, protected bike lane projects, and youth bike programs along with our friends from Goffstown Rail Trail, QC Bike Collective, and the Bike Walk Alliance of New Hampshire. We love to engage in these bike-friendly dialogues!
News and Events from Community Partners
Princeton, NJ. Congratulations to our program partners, Princeton Mayor Liz Lempert and her staff, for having her city honored by the New Jersey Health Care Quality Institute as a “Mayor’s Wellness Healthy Town.” The honor recognizes the great work a Mayor is doing to engage the community in healthier living. As Mayor Lempert humbly explained, "We've learned that for health and wellness initiatives to be successful, we need a broad-based community effort, and this award is a recognition of our collective teamwork and invaluable partnerships with community volunteers, local non-profits, our schools, and the business community."
Fort Collins, CO. On April 13 at 3:30pm, our amazingly-collaborative partners in Fort Collins will be meeting at Old Town Square and riding over to Maxline Brewery for BOGO pints (yes, buy one pint and get one free). They’re calling it the Pace Re-Fleet Celebration, but it sounds like a fun chance to combine exercising with socializing, don’t you think?
Huntsville, AL. We’ll joined our friends at Healthy Huntsville, as well as at Blue Cross Blue Shield of Alabama and Huntsville Mayor Tommy Battles, to host an April 3rd Walk @Lunch in Big Spring Park. Zagster’s Pat Kelsey was there representing Pace, spreading the good news about the health benefits of Huntsville’s terrific Pace program. As Pat explained, “I was excited to showcase Pace Huntsville as a green, healthy, and affordable option for residents and citizens of Alabama’s Rocket City!”
As this article explains, Oslo may be beginning a trend: "Over the past two years, we have seen a real shift towards bikes and e-scooters as more efficient alternatives to cars for city transportation.”
Here’s a great podcast from Micromobility.io discussing the various pain points of modern transportation and how micromobility addresses them, especially the first/last mile problem. Worth a listen for podcast and micro-mobility fans!
Enjoy your weekend and spend some time outside… maybe on a bike or scooter. Ride on!