VP of Markets
Zagster views operational excellence as the key to unlocking the many benefits of shared mobility for riders, non-riders, and communities alike. Our CEO, Dan Herscovici, recently described our overall business model in a ZBlog post. In today’s post, I’ll explain how Zagster’s operations platform specifically benefits our community partners.
We serve three major community partners. The first are cities. Zagster mainly focuses on midsize cities with populations of less than 500,000 people. The second partners are universities of different sizes, from large universities with 50,000 undergraduates to smaller campuses. Third are real estate partners, which are apartment buildings and corporate campuses looking for shared mobility as an important amenity at their locations. While these three types of community partner often share similar goals, their needs can be different too.
What Our Partners Want (Depends):
1. To create great user and community experiences. Whether you're a suburb of a large city, or you're a midsize city like Albuquerque, or a smaller community, such as York, Pennsylvania, every partner is looking for ways to encourage people to get out of their automobiles and experience their city in different, more connected ways. A lot of research clearly shows the economic benefits of shared mobility. As an individual, if you're on a bike or electric scooter, you don't have to get stuck in traffic, look for a parking spot or pay for parking. You can move around in a more seamless manner -- our communities enjoy that experience.
2. To facilitate recreation and quick errands. In smaller communities, shared mobility is something people might use after work and on weekends. It's a way for them to access recreation and exercise, and to enjoy the investments cities have made in trail networks. In general, shared mobility at corporate campuses is a work amenity, helping employees get some exercise during breaks or lunchtime, or maybe helping them run quick errands on Main Street rather than driving through traffic and circling around for parking.
3. To offer primary transportation. A university campus will typically have the highest population density of anywhere in its city. In these places, shared mobility is often a primary means of transportation for students, so those programs are higher use with more trips happening throughout the day.
Benefits We Deliver
1. Customizable Solutions. There’s no one-size-fits-all solution to transportation, as Zagster has learned through our 10+ years of experience in mobility. Our market management team conducts a kickoff call with each partner to determine what their motivations and needs are. We construct the architecture of the system to meet those unique needs. For example, if a community program is more about urban transportation, we ensure that a large percent of our fleet is made available in the downtown area. If it's more about recreation and wellness, we recommend a higher ratio of pedal bikes, and position them at trail networks. We build the solution collaboratively around each partner’s needs.
2. Sustainability. Shared mobility allows people to integrate more green ways of getting around their town, campus, or workplace, letting them take a bike or scooter instead of their own car. It's not about getting rid of your car and using a bike for all your trips. The real ambition of Zagster is to ensure that the user experience with shared mobility is a positive one, where the bike or scooter is readily accessible, in really good condition, and is a great ride for your needs.
As people have more experiences with our programs, as we become a leader in the operations side of mobility, we'll see more people using shared mobility and taking fewer car trips. That's a big part of how this amazing transformation around sustainability will happen.
3. Equity. A crucial issue with our city partners is ensuring that shared mobility is accessible and affordable to all members of the community. Our market management team develops the day-to-day relationship with cities. One of the most valuable benefits we provide is sharing what's happening from an equity perspective in different communities around the country. Due to our experience and operational scope, we can talk to Harrisburg, Pennsylvania about what a city similar to Harrisburg is doing to promote equity. We share these best-in-class practices across all our programs and partners. For example, we offer discounted bike share memberships for EBT program recipients, as well as for seniors, military, and students.
Bottom Line: Zagster’s Operational Platform Delivers
You see many shared mobility companies focusing on technology, investing time and money into the consumer-facing experience; other companies focus almost entirely on the shared mobility vehicle or hardware. Zagster is very different: we focus on service, which we define as the sum of the digital software experience, plus the hardware experience, plus our operations know-how. We're continually creating software tools and developing best-in-class processes, as well as training our great people. Everything we do is informed by our actual, diverse experience in program operations, not around some vague hypotheses. As a result, we’ve developed a great playbook for success. We leverage our experience in order to benefit and serve our community partners.
Interested in working with us? Get in touch.